Happy New Year Everyone!

Time is passing by, but many things are staying the same. I had a nice conversation few days back with my friend about quality of photos food places are posting on social medias. He made a comment that it was not important what quality were the photos, important was that the places were doing something to maintain their visibility online.

Do you agree?

Statista.com informs, that social networking sites were estimated to have 3.6 billion users and this figure is growing. This connects to grow of the mobile devices usage and changes are happening to our lifestyle. The site also states, that on average, internet users were spending 144 minutes per day on social media and messaging apps.

The records show, that Facebook was the first social network with 1 billion monthly active user mark and was ranked the most popular social network worldwide. The next social media which includes photo and video sharing is Instagram. This numbers prompts brands and marketing companies all over the world to use screen space to promote products and services via social media.

31.1% of a global Instagram audience is in age group between 25 and 34 years. People are using the platform mostly to get to see what they friends and family members were up to.

According to the statistics, the average expenditure per person per week on food and drink not cooked at home in UK in 2018/19 was £14.48.

The hashtag #food has got 424 million posts on Instagram in the moment I started this article.

Six out of Top Nine 2020 on my Business Instagram are related to food. We are breathing air, but to exist, to be healthy we need food and drinks.

And this is a great news for all the places which are serving food and drinks, but you need to adjust accordingly to the needs.

With such a big audience and concurrency on the market, you must concentrate on making the best first impression. Photos can sell your product in the first second the customer will look at it, but it can also make them quickly swap to the next one.

You can tell a great story just by posting one photo. Make sure the photo reflects what your place (coffee, bar, restaurant) represents, build the story behind your brand, appeal to the emotions of the people you want to be your customers. Make them feel like home.

Build the trust. By posting stock photos, you are not going to be interesting, show your real face. Make sure that, when people would enter your place and purchase the food or drink, they would feel like photos they saw came to life and everything is so perfect. Moments like this build bonds between you, your product and customers. They will be assured you deliver what you promise. The trust and lasting impression are going to grow from this moment.

Invest in your future, in future of your restaurant. Great photos are must. Choose the best dishes from your menu and present the best you can. Remember about composition. Correct angle, right plate, sides. Make sure you focus customer eye on what you want to draw attention to. The good lighting will definitely help to make everyone mouths water. Please, do not use filters. Show the real beauty of your art. Cheese sandwich can be a Quinn if is presented right.

You do not need to be a professional to take a right photo, you also do not have to invest in professional camera, simply focus on above tips. However, professional photographers not only will bring your ideas to life, but they will also make other suggestions and do the whole hard work for you.

What are your thoughts? I would love to hear from you.